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Our Approach

What Sets Us Apart

One Harness


Our HARNESS is the best-in-class for simplicity, function & comfort. It is the only hybrid harness in the market that solves pet outfit sizing issues. All of our outfits fit perfectly to the same harness.


The OUTFITS are designed to be used collaboratively with the harness. Even the pickiest of dogs are happy, they don’t even know they are wearing a garment.

Focusing on Kindness First


We know SIMPLICITY is the key. One harness allows unlimited garment and costume options.

The Highest Quality


Our GUARANTEE is for life, even if your dog simply outgrows it.

Balancing Function & Comfort with Style


AKC Judge approved for sizing and fit.

Striving for a Mutual Bond

Coming Soon

We look to the FUTURE marketplace with on-demand customization. Optional Integrated TECH includes activity tracker, geo-locator and more.

Frank Cammarata

Chairman & Principal
Frank is a veteran of the international footwear business and brings with him an extensive background in wholesale and retail merchandising, as well as brand-building.

James Straggas

Founder & Principal
Prior to founding K9 Wear James has spent the past decade consulting for Fortune 500 brands and retailers on marketing best practices.

He gives full credit to K9 Wear to his Boston Terrier Ronnie.

Mike Connolly

President & Principal

Mike Connolly has led sales and service teams for the past decade at CarGurus, Experian, Windstream, and PAETEC, and is currently SVP of sales at EverQuote. He holds a B.S. in Computer Engineering from Tufts University.

In his spare time, Mike enjoys running and hiking with his rescue dog Murphy.


Jeffrey Banks is an acclaimed Men’s Fashion Designer whose signature American design style has significantly impacted the entire fashion world. Banks worked as a design assistant to Ralph Lauren(1971–73) and Calvin Klein (1973–76).  The Jeffrey Banks Signature Men’s Wear Collection was launched in 1977, consisting of tailored clothing, dress furnishings and sportswear. It established a new benchmark for men of style. He introduced never before seen colors and fabrications coupled with soft styling and loose fit for men, women and children. Merona Sport became an instant hit and sales rocketed from $7,000,000 to $85,000,000.

Andrew Carter

Andy has spent his career running sales organizations for top Accessory Companies in the men's market, including 17 years as President of Trafalgar and Ghurka. His passion for dogs has culminated as an AKC judge since 1981.


Upon graduating from The Ohio State University, Dr. Tom moved to New York City and established Country Vets where he practiced small animal medicine for over 25 years. Recently he has joined Lenox Hill Veterinarians and is happy to be affiliated with a great group of fellow doctors and coworkers.

He served on the board of Circle of Generosity, a nonprofit charity, has a written a book. Tails of the City, and is an avid equestrian. He lives with his very s[ecial dog "Hannah" a Hungarian Vizsla. "Hannah" and Tom live NYC and Watermill Long Island.

Steve Zanette

Steve is a strategic, creative, and analytical marketer with a proven track record of leading innovative programs that drive results. He is driven by a true entrepreneurial spirit and an absolute passion for groundbreaking marketing. With over ten years in the industry, Steve has created and successfully executed fully integrated and digital-only experiences across a diverse range of world class brands such as Reebok, Chewy, Vistaprint, and Leesa.

Chad Petipas

Chad has joined the Team from the world of B2B Tech Sales. Since being at K9 Wear, he's found his work very fulfilling and is excited to finally have an excuse to adopt a dog of his own. 

Serena Samson

Serena joined the Team as our Social Media Manager and Content Strategist. She is currently attending Chico State as a Business marketing major, while gaining valuable hands-on experience at K9 Wear.